5 White Label SEO Services That You Can Trust
Looking for reliable white label SEO services to help grow your digital marketing agency without stretching your internal resources? You’re not alone. With SEO becoming more complex and time-consuming, many agencies turn to trusted white label SEO providers to fulfill client needs while staying focused on growth.
In this guide, we’ll break down five of the best white label SEO companies that consistently deliver results. Whether you’re a startup or an established marketing agency, these options offer scalable SEO solutions tailored to your needs.
What Is White Label SEO?
Before we jump into the list, let’s quickly answer a common question: What is white label SEO?
White label SEO, also called private label SEO, is when a third-party SEO provider performs search engine optimization work on behalf of another agency. The work is branded under your agency’s name—your clients never know it’s outsourced.
Benefits of White Label SEO
- Lets you offer SEO without building an in-house team
- Scales easily with client demand
- Saves time and money
- Gives access to SEO experts and proven processes
How to Choose a Trusted White Label SEO Provider
Not all SEO reseller programs are equal. Here’s what to look for when choosing a partner:
Key Factors to Consider:
- Transparent reporting
- Proven results and case studies
- Dedicated support team
- Flexible pricing and packages
- Range of SEO services (on-page, off-page, technical, etc.)
Top 5 White Label SEO Services You Can Trust
Let’s take a closer look at five highly-rated and trusted white label SEO agencies that offer robust services for growing agencies.
1. SEOReseller
Best for: Full-service SEO fulfillment with agency tools
Why it stands out:
SEOReseller offers a complete suite of outsourced SEO services, from audits and keyword research to link building and local SEO. They also provide client-ready reports and sales tools.
Key Features:
- Custom SEO strategies
- Dedicated account managers
- White label dashboards and proposals
- Transparent pricing
2. The HOTH
Best for: Agencies seeking scalable SEO packages
Why it stands out:
The HOTH (Hittem Over The Head) is one of the most recognizable names in white label SEO services for agencies. Known for consistent results and aggressive link-building, The HOTH is a go-to for many resellers.
Key Features:
- Pre-built SEO packages
- Local SEO, guest posts, and blogger outreach
- Client portal access
- Great educational content
3. DashClicks
Best for: All-in-one agency platform with white label SEO
Why it stands out:
DashClicks combines powerful SEO fulfillment services with CRM, reporting, and onboarding tools. It’s perfect for agencies looking to streamline operations.
Key Features:
- Intuitive dashboard
- Affordable packages
- Instant SEO audits and client analytics
- CRM and automation tools
4. WebFX
Best for: Agencies needing enterprise-level SEO
Why it stands out:
WebFX is a top white label SEO company with a proven track record in enterprise SEO. While not the cheapest, their results speak for themselves.
Key Features:
- AI-powered analytics (MarketingCloudFX)
- Advanced keyword and competitor tracking
- Dedicated campaign strategist
- Strong industry reputation
5. Vendasta
Best for: Agencies serving local businesses
Why it stands out:
Vendasta provides a robust platform for reselling digital services, including private label SEO, to local businesses. Their marketplace offers plug-and-play solutions for small agency teams.
Key Features:
- SEO campaigns tailored for local businesses
- Marketplace of resellable services
- Integrated CRM and marketing tools
- Monthly performance reports
Comparison Table: Top White Label SEO Services
| Company | Best For | Reporting Tools | Local SEO | CRM Integration | Price Range |
|---|---|---|---|---|---|
| SEOReseller | All-around fulfillment | Yes | Yes | No | $$ |
| The HOTH | Link building & scaling | Yes | Yes | No | $–$$ |
| DashClicks | Agency platform + SEO | Yes | Yes | Yes | $$ |
| WebFX | Enterprise-level SEO | Yes | Yes | No | $$$ |
| Vendasta | Local business resellers | Yes | Yes | Yes | $$ |
Pros and Cons of White Label SEO Services
Here’s a quick breakdown of the benefits and challenges:
Pros:
- Save time and resources
- Focus on client relationships and sales
- Access to expert SEO without hiring in-house
- Scalable service options for growth
Cons:
- Less control over daily SEO execution
- Quality may vary between providers
- Client issues can reflect poorly on your brand if not handled well
FAQs About White Label SEO
What are SEO reseller programs?
SEO reseller programs let agencies partner with white label providers to deliver SEO services under their own branding.
Is white label SEO legit?
Yes, as long as you work with trusted white label SEO providers with proven results and transparency.
Can I start offering SEO services without any SEO experience?
Absolutely! That’s the main appeal of white label SEO services for agencies—you get the experts without needing to be one yourself.
How much do white label SEO services cost?
Prices vary based on service scope. Entry-level packages start around $100–$300/month, while enterprise options can run into the thousands.
What’s the difference between white label SEO and traditional outsourcing?
White label SEO is fully branded under your agency, so your clients never see the provider. Traditional outsourcing often lacks this white-labeled experience.
Conclusion: Which White Label SEO Service Is Right for You?
Choosing the best white label SEO provider depends on your agency’s size, client needs, and growth goals. Whether you want a full agency platform like DashClicks or a powerhouse like WebFX, each of these services brings something unique to the table.
If you’re ready to scale your agency, don’t go it alone—partner with a trusted white label SEO agency and start building long-term success.
