Anchor Text Distribution Guide for Link Building — Best Practices and Real‑World Examples
Anchor text—the clickable words or phrases in a hyperlink—acts as a double‑duty signpost. It tells search engines what the linked page is about and nudges readers to click. When your anchor text distribution is balanced, it strengthens topical relevance and protects you from over‑optimization penalties. When it skews heavily toward keyword‑stuffed anchors, it waves a…